Pitopito Kōrero News & Updates

Continual disruption

Published February 29 2016


The Pharmacy sector keeps getting disrupted – perhaps its time to take back the initiative and disrupt yourself first!


disrupt - jay samit


Jay Samit writes a great book all about disruption.

In today’s ever-changing and often-volatile business landscape, adaptability and creativity are more crucial than ever. Samit describes how specific strategies that help companies flourish – challenging assumptions, pinpointing one’s unique value, and identifying weaknesses in the structure of current industries – can be applied at an individual level.


Incorporating stories from his own experience and anecdotes from other innovators and disruptive businesses – including Richard Branson, Steve Jobs, YouTube, the BBC, Virgin Media and many more – Samit shows how personal transformation can reap entrepreneurial and professional rewards.


Perhaps there are great ideas you’ve had that will change the way pharmacy works or you may be worried about e-prescribing, robotic dispensing and the Theraputic Products Act which will replace the Medicines Act 1981. Disrupt Yourself offers clear and empowering advice for anyone looking to

  • break through a creative barrier;
  • anyone with a big idea but no idea how to apply it;
  • and for anyone worried about being made irrelevant in an era of technological transformation.



Samit describes a variety of areas in which we can disrupt the current system. The following key areas are open to change and oftentimes the creatives and innovators with small companies completely change the landscape and challenge long held industry assumptions.


Some key areas ready for disruption in your personal value chain outlined in Samit’s book include

  • Research and development (education, previous work experience, sources you pursue to find a job in the first place)
  • Design and Production (the work you do, its quality and content)
  • Marketing and Sales (the way you present yourself professionally)
  • Distribution (where you work, whom you work with, where you devote your professional energy)


Pharmacy and indeed health as an industry seem to bear the brunt of endless imposed disruption. The challenge is to proactively seek out change and disrupt yourself before being forced to do so. How does this apply to your workplace? To you personally?


It’s probably fitting as we come to the close of another financial year to talk about goals. Perhaps we need to think about the goals we set. Do we even set goals? And if we do are they Big Hairy Audacious Goals (BHAGs) or smaller ones that will only stretch us beyond our comfort zone ever so slightly?


We’ve been told so often by the personal development gurus that we need SMART goals however a leader in that industry, Brendon Burchard believes we should forget about SMART goals – and makes a case for DUMB goals! Of course, you’ll have worked out already that’s another acronym. (Click here to find more about Brendon)


SMART goals as we’ve always been told include something that is specific, measurable, achievable, realistic, time linked. These could be limiting our growth. When they thought to put a man into space was that realistic? Sometimes our interpretation at a certain time about what is ‘realistic’ can be skewed. Are we judging our ability to achieve using our own limited perceptions of what is realistic?


DUMB goals are

  • Dream driven,
  • Uplifting/inspiring,
  • Method friendly, and have
  • Behaviour driven triggers.


What are your dreams? What’s your vision? Where do you get inspiration from? Looking at the areas for disruption, can you think of anything uplifting or inspiring that would be something you always wanted to do but felt couldn’t for whatever reason?


But wait. Pharmacy is a regulated industry and we have to follow the rules. Well so was the music industry – until Napster changed all that. Just like Uber did to the taxi industry and AirBnB did to hotels.


I’m sure there is room for disruption in the industry! The key is to disrupt yourself to be able to find it!!